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Opening Address & Keynote Presentation: Your Plan Is Not Your Strategy: Stop Confusing Execution with Strategy

23 Sep 2025
Regulatory Strategy Clinical Validation & Trial Design Product Development & Device Engineering Supply Chain Scalable Manufacturing
In MedTech, teams often mistake detailed plans for true strategy, focusing on execution over impact. This keynote clarifies why strategy is about deliberate choices, prioritizing effectively, and empowering teams to adapt amid uncertainty. Attendees will learn to distinguish planning from strategic thinking, embrace flexibility, and lead with clarity to drive scalable outcomes. Through real-world examples and practical insights, leaders will discover how to transform static plans into dynamic guiding principles that steer winning decisions in a complex, fast-changing healthcare landscape.
Industry Expert
Melanie Harris, Senior Director of Engineering and Program Management - Aerin Medical