Opening Address & Keynote Presentation: Your Plan Is Not Your Strategy: Stop Confusing Execution with Strategy
23 Sep 2025
Regulatory Strategy
Clinical Validation & Trial Design
Product Development & Device Engineering
Supply Chain
Scalable Manufacturing
In MedTech, teams often mistake detailed plans for true strategy, focusing on execution over impact. This keynote clarifies why strategy is about deliberate choices, prioritizing effectively, and empowering teams to adapt amid uncertainty. Attendees will learn to distinguish planning from strategic thinking, embrace flexibility, and lead with clarity to drive scalable outcomes. Through real-world examples and practical insights, leaders will discover how to transform static plans into dynamic guiding principles that steer winning decisions in a complex, fast-changing healthcare landscape.