How do we best explain the value of insurance products through more digital value chains? Why has cyber, the growth story of the industry, stalled?
24 Feb 2026
Growth, Distribution & Broker Strategy
- The sustainable development of the cyber insurance market needs to be a joint effort.
- Industry-wide collaboration is necessary to further increase the penetration of cyber insurance (commercial and personal lines), acknowledging that gaps vary depending on market, segment and industry.
- Factors that might hinder growth:
- The current economic situation and uncertainties lead to companies postponing first time purchase of cyber insurance.
- Lack of subject-matter expertise at broker/agent level.
- Not sufficient incentives to reach out to new buyers.
- Not the right distribution channel for the target group.
Industry Expert
