In this keynote presentation, we will explore the transformative impact of Generative AI (GenAI) on research workflows and systematic literature reviews within the pharmaceutical industry. Traditional AI technologies like natural language processing and machine learning have long been used to streamline screening and data synthesis. Recent advances in Generative AI and multimodal capabilities offer new opportunities to accelerate workflows at every stage. But despite the promise of GenAI, the human perspective remains crucial. We will discuss the evolving roles of researchers and the need to balance automation with human insight. Attendees will learn about the latest GenAI-driven tools, their integration into current workflows, and the ethical considerations involved. Join us to discover how AI enhances research processes by augmenting human expertise, driving innovation, and advancing progress in pharma.